![]() The SEO benefit goes to those services, not your website. Video has almost none if it is hosted on YourTube or Vimeo. Therefore, any time you're selling an experience, especially involving a place or space, 360VR should be an important part of your marketing toolbox.ģ60VR has a significant effect on Search Engine Ranking. The viewer can see what a place is really like. So, it carries an extra degree of credibility. It virtually places the viewer into a location. What's more, instead of cropping or limiting the view, 360VR allows the viewer to look at everything in all directions. It's active, not passive, so it engages viewers on a totally unique level. But, like the still image, video dictates what the viewer will see, cropping out anything that distracts from the message.ģ60VR images say, "Experience this." While stills and videos control the viewer experience, 360VR gives control to the viewer. Video says, "Look at this (and this and this and this and…)." Video is particularly good at telling a story, demonstrating an activity or rapidly changing between scenes and views. But the crop is the essence of the still image, dictating what the viewer can see and eliminating everything else. It can make a bold statement, set a mood or illustrate a point. (We have the studies.) Still images say, "Look at this (and only this)." No doubt, a photograph can be very powerful in print or on the web. For example, hotels that add 360VR to their web sites experience an increase in online bookings ranging from 60% to 100% or more. It brings viewers into the image, into the experience, letting them interact in ways still and video can only dream of. Still and video can't leverage that.ģ60VR is immersive and interactive. But the real strength of the internet is interactivity. ![]() Still images and video are flat and passive. Both can be used – effectively – on the internet but the imagery that lives there? That would be 360VR (360 Virtual Reality). ![]()
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